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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the primary role of a data view in Adobe CJA reports?
Response:

A) Defining and organizing reporting components
B) Campaign execution management
C) Real-time event monitoring
D) Data storage and retention

2. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
B) The data view with email send data, web analytics data, sales data, survey information, and product classification information.
C) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
D) The data view with product analytics and email survey data only.

3. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Apply Event Filters for Specific Actions
B) Schedule Data Ingestion Checks
C) Enable Real-Time Data Refresh
D) Use Profile Merge Policies

4. What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
Response:

A) Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.
B) Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.
C) Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.
D) Product profiles have no impact on component visibility in Workspaces.

5. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a session lookback window
B) Linear attribution model with a person lookback window
C) Participation attribution model with a person lookback window
D) Last touch attribution model with a session lookback window

Solutions: