Exam Name: Certified Sales and Marketing Professional (CSMP)
Certification Provider: GAQM
Corresponding Certification: GAQM: Sales And Marketing
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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing with Social Media | - Social Media Strategy and Planning - Social Media Fundamentals - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Metrics, Analytics and Damage Control |
| Topic 2: Marketing and Sales | - Defining Marketing - Advertising and Networking - Mission Statements - Brochures and Trade Shows - Strategies for Success - Recognizing Trends - Market Research - Developing a Marketing Plan |
| Topic 3: Dynamite Sales Presentations | - Professional Delivery Techniques - Proposal Writing and Formats - Elements of Successful Presentations - Presentation Preparation |
| Topic 4: Building Relationships for Success in Sales | - Networking and Small Talk Skills - Relationship Selling Principles - Customer Focus and Influence Factors - Verbal and Non-Verbal Communication |
| Topic 5: Basic Internet Marketing | - Internet Marketing Plan Development - Search Engine Optimization (SEO) - Email Marketing - Online Advertising |
| Topic 6: Body Language | - Facial Expressions and Gestures - Mirroring and Rapport Building - Personal Space and Posture - Professional Appearance and Etiquette |
| Topic 7: Branding | - Brand Measurement and Analysis - Brand Definition and Strategy - Positioning, Name and Slogan Development - Visual Identity and Brand Experience |
| Topic 8: Telemarketing | - Pre-call Planning and Scripting - Verbal Communication Skills - Trust Building and Negotiation - Follow-up and Closing Techniques |
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