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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are attributes of third-party data? (Choose two.)

A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Free to use for activation, targeting, and analytics
D) Can be confirmed from multiple outside sources

2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Manually enter the pixel required for sending campaign data to the partner.
C) Create a Dynamic Synchronous container to support the transfer of data.
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Configure custom parameters to deliver data to the media execution partner

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Global DMP nerve center
C) A single seat shared by all regions
D) Full agency control
E) Horizontal regional empowerment

4. Which option will help your client identify which categories get the most data?

A) Generate the Site Hits Report.
B) Enable taxonomy permissioning.
C) Request an Inventory Report from their account manager.
D) Review the cookie inventory.
E) Remove or hide unused categories.

5. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option C
C) Option A
D) Option E
E) Option D

Solutions: