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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers

A) The dimensions of the Content Zone.
B) The CSS selector of the DOM element.
C) The name of the Content Zone.
D) The associated page type

2. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use a segment to set a global goal
D) Use engagement compare functionality to see the differences in key metrics and behaviours

3. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Leverage service cloud to inform IS in real-time
B) Use machine learning to serve product/ content recommendations in email sent by your ESP
C) Manually sync data from Interaction studio to service cloud
D) The agent uses a customized next best offer widget powered by the interaction studio connector

4. Which feature allows a business user to overlay campaign creation and editing directly on their website?

A) Web SDK
B) Web Extension
C) Javascript Beacon
D) Visual Editor

5. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Server-side campaign
B) Web campaign
C) Email campaign
D) Mobile campaign

Solutions: