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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Filter Activity in Automation Studio
B) Email Performance Over Time Report
C) Pivot table in Datorama Reports

2. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure characters in the CSS tags are limited to16kB.
C) Ensure fallback content has been configured for Gmail.

3. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Download now
B) Out new mobile app
C) Download out new mobile app here

4. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insights

5. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select an automation to populate the Entry Source Data Extension.
B) Select theRecurring schedule type for the entry source in Journey Builder.
C) Schedule and activate Triggered Sends for the messages in the journey.

Solutions: