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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A) Separate regions into business units and apply Subscriber Filters
B) Deploy Multi-Org with a single Marketing Cloud Account
C) Deploy separate Publication Lists for each region within one account
D) Filter data view permissions at the subscriber level

2. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

A) Transparent Data Encryption
B) Key Management
C) Field level Encryption
D) Tokenized Sending

3. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Deactivate the campaign manager's license and assign it to the new user
B) Transfer the campaign manager's permissions to a new user
C) Disable the campaign manager's user and create a new user
D) Delete the campaign manager's user and create a new user

4. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) CSV download of bounce data in My Tracking
B) Automation Studio Query Activity
C) Discover Deliverability Complaint Rate Report
D) Automation Studio Tracking Extract

5. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A scheduled automation to send emails to customers who made a purchase daily.
B) A file drop automation to send emails to customers who have made a purchase.
C) A user -initiated message to send an email to customers who made a purchase daily.
D) A triggered message to send an email as soon as a customer completes a purchase.

Solutions: