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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Send Performance Tab
B. Tracking Conversions Tab
C. Email Overlay View

Question 2

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A. TheUpdate Contact Activity Is used to make status updates.
B. The entry sources data extension has a primary key and subscriber key.
C. The Update Contact Activity us used to make status updates.

Question 3

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A. Contacts Analytics
B. Audience Engagement Over Time
C. Contacts Count

Question 4

Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A. Import Activity
B. Import Wizard
C. Ingest API

Question 5

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A. The new email address is from an unsupported domain.
B. The customer has not opted in again with the new address.
C. The email address has not been updated in All Subscribers.

Solutions: