[May-2025] 200-101 Exam Dumps - Free Demo & 365 Day Updates
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NEW QUESTION # 20
A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative creative messaging for holiday season campaigns targeted to a narrow audience to discover which message achieves the most efficient sales results.
Which measurement approach should the company use while minimizing CPM impact?
- A. Brand Lift polling 'Purchase Intent'
- B. A/Btest
- C. Brand Lift polling 'Message Association'
- D. Randomized control trial
Answer: D
NEW QUESTION # 21
What are the two default metrics used by EIGRP for route selection? (Choose two.)
- A. Delay
- B. Reliability
- C. Bandwidth
- D. MTU
- E. Load
Answer: A,C
NEW QUESTION # 22
Refer to the exhibit.
A network associate has configured OSPF with the command:
City(config-router)# network 192.168.12.64 0.0.0.63 area 0
After completing the configuration, the associate discovers that not all the interfaces are participating in OSPF. Which three of the interfaces shown in the exhibit will participate in OSPF according to this configuration statement? (Choose three.)
- A. Serial0/1.103
- B. Serial0/0
- C. FastEthernet0 /1
- D. Serial0/1.102
- E. FastEthernet0 /0
- F. Serial0/1.104
Answer: B,C,D
NEW QUESTION # 23
Which three statements about HSRP operation are true? (Choose three.)
- A. The HSRP default timers are a 3 second hello interval and a 10 second dead interval.
- B. The HSRP virtual IP address must be the same as one of the router's interface addresses on the LAN.
- C. HSRP supports up to 255 groups per interface, enabling an administrative form of load balancing.
- D. The HSRP virtual IP address must be on a different subnet than the routers' interfaces on the same LAN.
- E. The virtual IP address and virtual MA+K44C address are active on the HSRP Master router.
- F. HSRP supports only clear-text authentication.
Answer: A,C,E
NEW QUESTION # 24
Which three statements are typical characteristics of VLAN arrangements? (Choose three.)
- A. VLANs typically decrease the number of collision domains.
- B. A new switch has no VLANs configured.
- C. Each VLAN uses a separate address space.
- D. VLANs cannot span multiple switches.
- E. A switch maintains a separate bridging table for each VLAN.
- F. Connectivity between VLANs requires a Layer 3 device.
Answer: C,E,F
NEW QUESTION # 25
Refer to the exhibit.
If the router R1 returns the given output and has not had its router ID set manually, what address will EIGRP use as its router ID?
- A. 172.16.4.1
- B. 192.168.1.2
- C. 192.168.10.2
- D. 1.1.1.1
Answer: D
NEW QUESTION # 26
A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers for phone orders. The results showed that email customers had a yearly LTV of $100, and the phone customers had a yearly LTV of $80. However, the company is aware that a group of people are introducing some noise into the results by ordering via both phone and online.
What solution should the analyst recommend to enhance the ability to create a functional LTV model?
- A. Remove all customers who use both from the LTV model
- B. Ask online customers to provide their phone number in a post-order survey
- C. Select the average of the two models
- D. Gather hashed email and phone number for each order on any channel
Answer: A
NEW QUESTION # 27
An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be attributed to its Facebook campaign. The analyst is comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to explain why these are different.
What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)
- A. Different platforms have access to different data
- B. Different platforms may be using different attribution models
- C. Different platforms tend to attribute more conversions to its own platforms
- D. Google data includes impressions, conversions and clicks
- E. Facebook data includes visits, conversions and clicks
Answer: B,C
NEW QUESTION # 28
CORRECT TEXT
A new switch is being added to the River Campus LAN. You will work to complete this process by first configuring the building_2 switch with an IP address and default gateway. For the switch host address, you should use the last available IP address on the management subnet. In addition, the switch needs to be configured to be in the same VTP domain as the building_1 switch and also needs to be configured as a VTP client. Assume that the IP configuration and VTP configuration on building_1 are complete and correct. The configuration of the router is not accessible for this exercise. You must accomplish the following tasks:
Determine and configure the IP host address of the new switch. Determine and configure the default gateway of the new switch. Determine and configure the correct VTP domain name for the new switch.
Configure the new switch as a VTP client.
Answer:
Explanation:
Here are the Steps for this Lab Solution:
Explanation:
The question states we can't access the router so we can only get required information from
switch building_1. Click on the PC connected with switch building_1 (through a console line) to access switch building_1s CLI. On this switch use the show running-config command: building_1#show running-config Next use the show vtp status command to learn about the vtp domain on this switch building_1#show vtp status (Notice: the IP address, IP default-gateway and VTP domain name might be different!!!) You should write down these 3 parameters carefully. Configuring the new switch
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Determine and configure the IP host address of the new switch The question requires "for the switch host address, you should use the last available IP address on the management subnet". The building_1 switch's IP address, which is 192.168.22.50 255.255.255.224, belongs to the management subnet.
Increment: 32 (because 224 = 1110 0000) Network address: 192.168.22.32 Broadcast address: 192.168.22.63 ->The last available IP address on the management subnet is 192.168.22.62 and it hasn't been used (notice that the IP address of Fa0/1 interface of the router is also the default gateway address 192.168.22.35). Also notice that the management IP address of a switch should be configured in Vlan1 interface. After it is configured, we can connect to it via telnet or SSH to manage it. Switch2#configure terminal Switch2(config)#interface Vlan1 Switch2(config-if)#ip address 192.168.22.62 255.255.255.224 Switch2(config-if)#no shutdown (not really necessary since VLAN interfaces are not physical and are not shut down but, no harm in doing so and is good practice for physical ports)
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Determine and configure the default gateway of the new switch The default gateway of this new switch is same as that of building_1 switch, which is 192.168.22.35 Switch2(config-if)#exit Switch2(config)#ip default-gateway 192.168.22.35
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Determine and configure the correct VTP domain name for the new switch The VTP domain name shown on building_1 switch is Cisco so we have to use it in the new switch (notice: the VTP domain name will be different in the exam and it is case sensitive so be careful) Switch2(config)#vtp domain Cisco
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Configure the new switch as a VTP client Switch2(config)#vtp mode client We should check the new configuration with the "show running-config" & "show vtp status"; also try pinging from the new switch to the the default gateway to make sure it works well. Finally save the configuration: Switch2(config)#exit
Switch2#copy running-config startup-config
NEW QUESTION # 29
A network administrator needs to configure a serial link between the main office and a remote location. The router at the remote office is a non-Cisco router. How should the network administrator configure the serial interface of the main office router to make the connection?
- A. Main(config)# interface serial 0/0 Main(config-if)#ip address 172.16.1.1 255.255.255.252 Main(config-if)#encapsulation ietf Main(config-if)# no shut
- B. Main(config)# interface serial 0/0 Main(config-if)# ip address 172.16.1.1 255.255.255.252 Main(config-if)# encapsulation ppp Main(config-if)# no shut
- C. Main(config)# interface serial 0/0 Main(config-if)# ip address 172.16.1.1 255.255.255.252 Main(config-if)# encapsulation frame-relay Main(config-if)# authentication chap Main(config-if)# no shut
- D. Main(config)# interface serial 0/0 Main(config-if)# ip address 172.16.1.1 255.255.255.252 Main(config-if)# no shut
Answer: B
Explanation:
Cisco High-Level Data Link Controller (HDLC) is the Cisco proprietary protocol for sending data over synchronous serial links using HDLC. So HDLC runs only in Cisco router. PPP is not proprietary protocol it's a open source every cisco router and non-cisco router understand the PPP protocol.So we need to configure the PPP protocol if connection is between cisco and non-cisco router.
NEW QUESTION # 30
Refer to the exhibit.
How will the router handle a packet destined for 192.0.2.156?
- A. The router will forward the packet via Serial2.
- B. The router will forward the packet via either Serial0 or Serial1.
- C. The router will return the packet to its source.
- D. The router will drop the packet.
Answer: A
NEW QUESTION # 31
Which command is used to enable CHAP authentication, with PAP as the fallback method, on a serial interface?
- A. Router(config-if)# authentication ppp chap pap
- B. Router(config-if)# ppp authentication chap fallback ppp
- C. Router(config-if)# ppp authentication chap pap
- D. Router(config-if)# authentication ppp chap fallback ppp
Answer: C
NEW QUESTION # 32
A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.
What test design should be used to address this business challenge?
- A. Multi-cell Brand Lift test with new and old creative strategies
- B. Single-cell Brand Lift test with the new creative strategies
- C. Multi-cell Conversion Lift test with new and old creative strategies
- D. Single-cell Conversion Lift test with the new creative strategies
Answer: D
NEW QUESTION # 33
A retail brand needs to increase purchases. The brand has video content that was designed for a cross-screen experience on TV and Facebook. The brand launches its campaign in 30-second and 60-second TV spots and then launches 6- and 15-second mobile-friendly videos with captions. The brand runs a Facebook multi-cell Conversion Lift test to compare the effectiveness of the two mobile videos:
* Cell A: 50% of campaign budget, optimized for purchase event, 6-second video
* Cell B: 50% of campaign budget, optimized for purchase event, 15-second video
At the end of the campaign, Cell A yields a 4-point lift with a p-value = 0.4. Cell B yields a 2.6-point lift with a p-value = 0.05
Which recommendation should be made to increase future purchases?
- A. Change the campaign objective to Catalog Sales
- B. Change the campaign objective to Video Views
- C. Allocate more campaign budget toward the 6-second video
- D. Allocate more campaign budget toward the 15-second video
Answer: B
NEW QUESTION # 34
Refer to the exhibit.
The following commands are executed on interface fa0/1 of 2950Switch.
2950Switch(config-if)# switchport port-security
2950Switch(config-if)# switchport port-security mac-address sticky
2950Switch(config-if)# switchport port-security maximum 1
The Ethernet frame that is shown arrives on interface fa0/1. What two functions will occur when this frame is received by 2950Switch? (Choose two.)
- A. Hosts B and C may forward frames out fa0/1 but frames arriving from other switches will not be forwarded out fa0/1.
- B. Only host A will be allowed to transmit frames on fa0/1.
- C. This frame will be discarded when it is received by 2950Switch.
- D. Only frames from source 0000.00bb.bbbb, the first learned MAC address of 2950Switch, will be forwarded out fa0/1.
- E. The MAC address table will now have an additional entry of fa0/1 FFFF.FFFF.FFFF.
- F. All frames arriving on 2950Switch with a destination of 0000.00aa.aaaa will be forwarded out fa0/1.
Answer: B,F
NEW QUESTION # 35
A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designed to help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:
* Prospective audience
* Retargeting audience
What should the analyst recommend pursuing after the test?
- A. Continue with the creative strategy for the cell with the highest positive conversion lift
- B. Continue with the creative strategy for all cells with positive statistically significant conversion lift
- C. Continue with the creative strategy for all cells with positive conversion lift
- D. Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift
Answer: B
NEW QUESTION # 36
Refer to the exhibit.
Assume that all of the router interfaces are operational and configured correctly. How will router R2 be affected by the configuration of R1 that is shown in the exhibit?
- A. Router R2 will not form a neighbor relationship with R1.
- B. Router R2 will obtain a full routing table, including a default route, from R1.
- C. R2 will obtain OSPF updates from R1, but will not obtain a default route from R1.
- D. R2 will not have a route for the directly connected serial network, but all other directly connected networks will be present, as well as the two Ethernet networks connected to R1.
Answer: A
NEW QUESTION # 37
An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of each channel. Which methodology should the analyst use?
- A. Marketing mix model
- B. A/B test
- C. Attribution
- D. Randomized control trial
Answer: D
NEW QUESTION # 38
Refer to the exhibit.
Which WAN protocol is being used?
- A. PPP
- B. ATM
- C. Frame Relay
- D. HDLC
Answer: C
NEW QUESTION # 39
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