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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?

A) Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
B) Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
C) Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D) Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

2. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A) %%vawp%%
B) %%view_online%%
C) %%view_as_webpage%%
D) %%view_email_url%%

3. Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern. What approach should be recommended?

A) A Sender Authentication Package should be used for Cloud Kicks.
B) A Private Domain should be applied to the child business unit.
C) A new Sender Authentication Package should be used for NTO.
D) A Private Domain should be applied to the parent business unit.

4. Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A) What the offer will be
B) Who the offer comes from
C) When to send the email
D) How to determine engagement

5. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _Complaint
B) _BusinessUnitUnsubscribes
C) _Subscribers
D) _Unsubscribe

Solutions: