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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A) Populate a list using a query to exclude the subscriber key.
B) Create an auto-suppression list populated with subscriber keys.
C) Create an exclusion list with the known email addresses.
D) Create an auto-suppression list populated with the known email addresses.

2. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Locale type containing the locale code
B) A field of Text type containing the country code plus mobile number
C) A field of Locale type containing the country code
D) A field of Phone type containing the mobile number

3. A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A) Match an AMPscript variable name to a Send Log field.
B) Enable send logging to a data extension during the send process.
C) Ensure the Send Log is linked in an attribute group.
D) Use the WriteToLog() AMPscript function in the content.

4. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

A) Configure Multi-Org settings to account for both production instances in Setup.
B) Rename and delete sandbox synchronized data extensions before connecting.
C) Update query activities that reference the new synchronized data extensions.
D) Manually remove existing user mappings, attribute mappings, and tracking subscriptions.

5. Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?

A) Filter data using a Filter Activity on SendLog Data Extension.
B) Set up and pull data from Tracking Extracts in Automation Studio.
C) Set up and pull data from _Sent and _Subscriber Data Views.
D) Set up and pull data from a SendLog Archive Data Extension.

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